The information we collect on our Site generally falls into the following two categories: Personally Identifiable Information and Non-Personally Identifiable Information.
 
Personally Identifiable Information:
This refers to information that lets us know the specifics of who you are. The Personally Identifiable Information we collect when you use our Site may include your name, mailing address, phone number, e-mail address, employer, credit card number, expiration date, shipping address, id numbers, login names, passwords, public postings, prospect email address, and job title. We request Personally Identifiable Information when you order a product or service, participate in certain promotional activities, fill out surveys, and correspond with us. We also collect Personally Identifiable Information when you ask that we send products or information directly to other people; in these cases, we will collect the information you submit about the recipient.
 
Non-Personally Identifiable Information:
This refers to information that does not by itself identify a specific individual. The non-personally identifiable data we collect when you visit our Site may include the URL of the Web site that you came from before visiting our Site, which pages you visit on our Site, which URL you next go to, which browser you used to come to our Site, your Internet Protocol address, and any search terms entered on our Site.
 
Our primary goals in collecting information are to provide customers with superior service and to provide all visitors a smooth, efficient, and personalized experience while using our Site. For example, if you purchase products or request information on our Site, we use your Personally Identifiable Information to fill your order or provide the requested information. We use Non-Personally Identifiable Information on an aggregated basis to analyze customer behavior to help us understand how visitors use our Site and to measure interest in the various pages. We use this information to improve the content of our Site, to make our Site easier to use, and to customize our advertising.
 
1. Why We Gather Information:
We gather and use information in a number of ways, including the following:
 
Surfing:
We collect certain Non-Personally Identifiable Information when you visit our Site or click on banner ads for products and services. We collect this information to help run our Site more efficiently, to gather broad demographic information, to monitor the level of activity on our Site, and to evaluate the effectiveness of our advertising. Learn more about how we use cookies and other technology to collect this information.
 
Ordering:
We collect Personally Identifiable Information when you purchase products and services. We collect this information to deliver your order, to obtain payment, and to communicate with you about the status of your order.
 
Online surveys and polling:
We collect Personally Identifiable Information from users who volunteer to complete surveys or participate in polls. We use this information to improve our services.
 
Promotional activities:
We collect Personally Identifiable Information from you when you enter a promotional program or activity. We use this information to administer the program or activity, to send you promotional e-mails, notify winners, and make the winners' list publicly available pursuant to certain states' laws.
 
Newsletters and promotional e-mails:
We collect Personally Identifiable Information when you ask to receive newsletters, promotional e-mails, and other information. We use this information to provide you the information you request.
 
Contact information:
If you contact us, we may keep a record of your correspondence or comments, including Personally Identifiable Information, in a file specific to you. We use this information to help us provide better service in the event you contact us again.
 
We do not sell, trade, or rent to others the Personally Identifiable Information we collect online.
 
2. Opt-In
On some pages we offer you the opportunity to receive information from companies with products or services that may be of interest to you. If you choose to receive such information, The Digital Broadcasting Company Ltd may assist these companies in their marketing activities by forwarding their messages to you, but we will not provide these companies with any of your Personally Identifiable Information.
 
3. Legal Requests
From time to time, we may be required to provide Personally Identifiable Information in response to a court order or government investigation. We also reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may release certain Personally Identifiable Information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of others and ourselves.
 
4. Mergers
The Digital Broadcasting Company Ltd or its related entities could merge with or be acquired by another business entity or their respective assets could be acquired. Should such a combination or acquisition occur, you should expect that The Digital Broadcasting Company Ltd would share some or all of your Personally Identifiable Information to continue serving you and other users of our Site. 
 
The Digital Broadcasting Company Ltd will not use or share the Personally Identifiable Information collected on our Site in ways unrelated to the purpose for which you provided the information, including those described above, without providing you a choice whether to permit any such unrelated uses. At the time you provide your information, we will offer you a choice as to whether you want to receive further communications about special offers, product information or other marketing messages. If you choose not to receive these communications, we will not use the information you provide for this purpose.
 
5. Errors And Changes
You can access, review and/or correct all your personally identifiable information that we collect online and maintain by following the procedures described above. We use this procedure to better safeguard your information. You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.
 
6. Cookies
A "cookie" is a small data file transferred by a Web site to your computer's hard drive. We send cookies when you surf our Site, make purchases, respond to online surveys or polls, or request information. Accepting the cookies used on our Site does not give us access to your Personally Identifiable Information, but we can use the cookies to identify your computer. The aggregate information collected permits us to analyze traffic patterns on our Site. This can enable us over time to provide you with a better experience on our Site by improving the content and making it easier to use. For example, cookies can keep track of what you have selected to purchase as you continue to shop and allow you to enter your password only once on pages where a logon is required.
 
7. Browsers
Internet Explorer automatically accepts cookies, but you can refuse cookies, or selectively accept certain cookies, by adjusting the preferences in your browser. If you turn off cookies, though, most features of our Site will not be available to you. You can find information on Internet Explorer and how you can adjust it to control cookies at the following Web site:
 
Microsoft Internet Explorer
 
8. Web Beacons
Some pages on our Site contain electronic images known as Web beacons, or single-pixel GIFs, placed by our advertisers. Web beacons, which use cookie technology, permit these companies to compile aggregated statistics about how visitors use our Site and to gauge the effectiveness of there ads. No Personally Identifiable Information is collected or shared through the Web beacons used on our Site, and the information collected does not permit us to identify users of our Site. The data is collected exclusively for use in The Digital Broadcasting Company Ltd marketing and research.
 
Parts of our Site contain links to third-party Web sites for your convenience and information. If you use these links, you will leave the The Digital Broadcasting Company Ltd  Web site. When you access a non-The Digital Broadcasting Company Ltd Web site, even one that may contain the The Digital Broadcasting Company Ltd, please understand that we do not control the content and are not responsible for the privacy practices of that site. We suggest that you carefully review the privacy policies of each site you visit. This Online Privacy Statement does not cover the information practices of those Web sites linked to our Site. These other sites may send their own cookies to users, collect data, or solicit personal information.
 
9. Changes
If there are changes or additions to the terms of this Online Privacy Statement, we will post those changes here so that you will always know what information we collect online, how we use it, and what choices you have. Please be sure to check this page before proceeding to use our Site. Regardless of any changes we make to our Online Privacy Statement, we will always use your Personally Identifiable Information in accordance with the version of the Statement in place at the time you provided your information, unless you give your express consent for us to do otherwise.